Connecting with the young target group: How to reach Gen Z

Return on Investment (ROI) is a metric used to measure the success of your investments. It shows how much profit you have generated relative to the capital you invested.

 Measuring ROI helps you assess whether your marketing strategy is profitable. Increasing your ROI means your resources are being used efficiently and you’re getting more out of your budget. A positive ROI is a key indicator of the success and sustainability of your investments.

Calculate your ROI

ROI is calculated using the formula (Profit – Investment) / Investment. Make sure to account for all costs and revenues accurately. 

Set clear goals

Define upfront which metrics determine the success of your campaigns. 

Track your expenses and returns

Continuously monitor how much you spend and what you get back. 

Optimize your strategy

Use the collected data to improve your campaigns and increase your ROI.

Imagine you run a flower shop and launch a marketing campaign where customers receive a voucher for their next purchase if they buy flowers from you during the current week. The total cost of the campaign is CHF 1,000, but you generate additional sales of CHF 3,000 from the promotion. Your ROI is calculated as follows: 

ROI = (CHF 3,000 – CHF 1,000) / CHF 1,000 = 2 

This means you earn 2 CHF back for every franc invested – a very good return. 

Thanks to our cashback system and detailed data analysis, you can measure the ROI of your marketing efforts precisely. Through regular partner reports, we transparently show you how your investments flow back to you and what added value we provide. This way, you can ensure every resource invested delivers the desired success and you always have a clear overview of the benefits of partnering with Stu.