Connecting with the young target group: How to reach Gen Z

Standing out means giving your offer unique qualities that set it apart from others. This is how you capture attention and break through the noise in a crowded market.

In a highly competitive environment, differentiation is key. If your product or service doesn’t offer something special, it becomes just one of many. Customers prefer brands that go the extra mile – whether through innovation, outstanding service, or unique features. If you don’t stand out, you’ll quickly be forgotten.

Analyze the competition

Study your competitors to identify their strengths and weaknesses. 

Find your USP (Unique Selling Proposition)

Define what makes your product or service truly unique. 

Invest in innovation

Stay open to new ideas and technologies to keep improving your offer. 

Prioritize customer service

Exceptional service can be a powerful differentiator. 

• Hair salon: A salon could stand out by offering personalized haircare consultations or haircut tutorials in short video formats for at-home use. A loyalty rewards program for regular clients adds even more value. 

• Flower shop: A florist might differentiate itself by offering rare, seasonal flowers sourced locally. A subscription model with regular bouquet deliveries and an online gift service could boost customer retention. 

• Kebab shop: A kebab stand could gain an edge by using high-quality, regional ingredients or offering signature homemade sauces. A “Kebab of the Month” and customizable creations would further enhance uniqueness. 

 Our young team is always in tune with the Gen Z mindset. We have experts in marketing and platform analysis who continuously track the latest trends. Through our own channels – Instagram, TikTok, Snapchat, our website and app, as well as printed flyers – we stay closely connected to Gen Z.